Exercise videos
A growing library of exercise demonstrations filmed for the over-40s body. Camera angles that show the joint, not the ego. Cues for the bits that actually go wrong: shoulders, hips, knees, lower back.
Joint operations lived through
Qualified, with the underserved coached free of charge
Clients per month, by design
In 12 weeks on the Forged at 40 programme
The four pillars
Pillar
1
Pillar
2
Pillar
3
Pillar
4
Tailored support and guidance built specifically around you and your goals.
Helping you become the best version of yourself, on your own terms.
Coaching you to train correctly and in a way that suits your individual body type.
Keeping you motivated and on track through weekly check-ins and an open line of contact whenever you need it. You won’t just be left to get on with it — we stay committed to you.
Nutrition
Training tells your body what to do. Food gives it the material to do it with. Every programme comes with a nutrition plan written for your body and your goals, sometimes bespoke macros and a structured eating window, sometimes a set of principles and patterns to live by. What does not change is the weekly check-in. You will not be told to figure food out on your own.
The training app
Every movement, demonstrated and explained
A growing library of exercise demonstrations filmed for the over-40s body. Camera angles that show the joint, not the ego. Cues for the bits that actually go wrong: shoulders, hips, knees, lower back.
Form, set up the way Russell would set it up in person
Per-exercise notes on positioning, breathing, tempo, and the specific compensations to watch for. Built from the way Russell coaches in the room, written so you can read it once and remember it the next time you load the bar.
Calorie and macro tracking that respects your hormones
Calorie and macro logging that connects directly to your training week. Targets that shift with your goal phase, your menstrual cycle if relevant, and the realities of being 40 plus, not the targets a 25 year old would tolerate.
A bespoke app, built around the way you train
A custom-built app that keeps everything in one place: your programme, your workouts, your nutrition, your goals and habits. Log a session, monitor your progress, and watch the streaks build. Weekly check-ins land in your inbox, monthly reviews land in Russell's, so the small, repeatable adjustments compound into progress that survives a holiday, a flare-up, or a bad week at work.
Voices from clients
Joe Moore
